What do you do when your annual awards program turns virtual, and you have to reimagine, basically, everything?
That’s what happened to our friends at the Alliance for Women in Media recently with their signature event, the Gracie Awards. On September 10th, they held their first virtual awards program, a total departure from their high profile event normally held at the Beverly Wilshire in Beverly Hills.
As a result of COVID-19 restrictions, the decision was made to transition the 45th Annual Gracie Awards from an in-person event to a virtual one. Obviously, the organizers, sponsors, award winners were disappointed not to be able to celebrate in person. The planning team needed a way to send “Sunshine in a Box” to their VIP award-winners, which included women at the top of their game in television, radio, and all forms of media.
The client’s goal was to include items in the kits that would make the award winners (and the program sponsors!) feel special and appreciated. The kits featured an assortment of remarkable products including items from women-owned companies and socially responsible and sustainable products. In addition, we carefully selected items that complemented the Gracies’ signature colors, purple and silver, as well as items that we knew would be meaningful to the incredible group of women honored at this event.
The award-winners received their kits at their doorstep within a week of the virtual awards celebration. Inside the shipping box they received not one, but two kits. The first, their “Get Ready” kit in a silver matte box with purple crinkle, was filled with all kinds of items to pamper them before the big awards show including Purple Rain tea, a floral bath soak, a lavender candle, a custom “Celebration Confetti Stick” branded with sponsor logo, and other assorted goodies. The second kit, with a “Showtime” theme, featured a Portal by Facebook, another top sponsor. The Portal, a tablet used for making smart video calls, was placed in a purple matte box with silver crinkle to complement the theme and colors. All kits also had fun and catchy labels that created energy and elevated the anticipation factor.
We had the pleasure of following along on Social Media as many of the award winners opened and unveiled the boxes live for their followers. We were honored to be a small part of such a fabulous event and provide a joyful bespoke experience for all!