What do you do when you wake up one day and realize that your industry has become illegal?
That’s what happened to our company, Ultimate Ventures, at the top of our game, after 27 years in the special events industry. Overnight governors and county judges made it illegal to gather in groups larger than 10 people, which made the types of events we plan illegal. The hospitality industry was decimated by Covid-19, and our business grinded to a halt.
As a result, we were forced to look at our business in a completely different way and figure out how to survive based on our new reality. We leaned into one of our greatest strengths – the relationships we had formed over the lifetime of our business. Friends from North Carolina helped us set up a promotional products company and friends locally helped us create prototypes for our first kit, the Virtual Meeting Kit. We tested and refined concepts with business owners and meeting professionals until we went “live” with Ultimate Kits in April of 2020.
Although there’s still much to do, we are encouraged and excited about our new venture. Our passion has always been creating unique experiences for our guests, and now, we just package that experience in a box and ship it to them!
Please follow along with our blog as we share “all things kits” with you. We’ll introduce you to some of our favorite local products, people, and things that inspire us. Thank you for joining us on this journey!